Desire lines are specialised maps that help geographers understand flows between places. Desire lines are commonly used in regional planning to help understand the numbers of people moving from one location to another.
Cadence makes it easy to ingest relevant data and create professional, interactive visualisations to understand movement.
Bringing movement to life
Cadence makes it easy to create interactive visualisations to understand movement.
As the only GIS system to natively read origin and destination matrix files, Cadence makes it easy to create and share high-quality, interactive visualisations within minutes.
How it works
Desire lines are commonly used to understand how people move from places of origin (such as residential zones) to destinations (such as employment, industrial or retail zones).
Cadence makes it easy to create interactive maps that enable understanding of these origin and destination points and the flows of people between them.
Simply select the relevant data or import your own. Cadence supports origin destination matrices as standard, allowing this data to be imported via drag-and-drop.
Use Cadence’s in built “Demand” functionality to produce a range of visualisations including Desire Lines and Bubble Maps to understand your data.
Fine-tune the appearance with intuitive visual controls to adjust colours, transparency, and styles, to match your project needs.
Enhance your analysis by adding contextual layers such as population density, points of interest, or your own custom datasets.
When your maps are ready, publish them with a single click to seamlessly collaborate with colleagues and stakeholders.
How Cadence’s Demand Feature helps understand movement in South East England
City Science were commissioned by Thurrock County Council to deliver a major update to the county’s multi-modal strategic transport model. The model supports the Thurrock Local Plan to ensure that transport schemes maximise social and environmental…
Find out why users love Cadence…
“Our consulting firm needs to deliver professional, data-driven presentations to clients in tight timelines. Cadence’s Demand feature helps transform complex transport data into clear, compelling visuals quickly and easily. It’s our secret weapon demonstrating value to clients.”
David, Transport Consultant
“We wanted a way to make sure we could maximise the value of mobile network data across our teams. We spend a lot of money on data to understand transport patterns and its really frustrating when only a few people have the skills or software licenses to actually use it. Cadence enabled us to keep the data secure whilst providing new interactive insights that everyone across the organisation could use.”
Jonathan, Digital Innovation Manager
“I used to use the DataShine website as my only way to understand the origin and destination data in the 2011 Census, but with following the 2021 Census I didn’t know where to look. Then I found Cadence – it’s amazing that all this data is available, with multiple ways to view and publish it. The templates that enable visualisation in a single click are particularly helpful.”
Hannah, Transport Planner
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